3Hold Technologies Achieves AWS Retail Competency Status

3Hold Technologies announced today, at the re:Invent Global Partner Summit in Las Vegas, that it has achieved the Amazon Web Services (AWS) Retail Competency status.

AWS Retail Competency Partners have demonstrated their success in providing end-to-end solutions for Customer Engagement, Corporate Planning and Marketing, Supply Chain and Distribution, Physical, Digital and Virtual Store, Advanced Retail Data Science, Core Retail Business Applications and retail Consulting Practice for Retail on AWS.

AWS Retail Competency Partners undergo rigorous validation by AWS to ensure alignment with AWS best practices to build the most secure, high-performance, resilient and efficient cloud infrastructure for industry applications to give customers greater confidence in their decision making.

Achieving AWS Retail Competency differentiates 3Hold Technologies as an AWS Partner Network (APN) member (APN) that offers highly specialized technical expertise in retail.

3Hold Technologies is proud to achieve the AWS Retail Competency status that demonstrates our involvement in the retail sector,” said Juan Vargas, Director of Sales and Marketing for 3Hold Technologies. “Particularly in the fast-paced world of retail it´s important to keep up with immense growth retail businesses can experience in short periods of time. By leveraging the pace of innovation that AWS provides, our team is able to help our retail customers achieve their technology goals and gain a competitive advantage.”

AWS enables scalable, flexible and cost-effective solutions from start-up to global enterprises. To support the seamless integration and deployment of these solutions, AWS established the AWS Competency Program to help customers identify APN Consulting and Technology APN Partners with deep industry experience and expertise.

Thanks to their proven experience working for clients from the retail, wholesale and large distribution sector 3Hold Technologies offers a range of specialized retail services and self-developed solutions designed to help customers from these sectors optimize their business processes in all areas.

Specialized Servcies and Solutions

Amazon Forecast for SAP Replenishment

One solution offered by 3Hold Technologies is Amazon Forecast for SAP Replenishment. This solution links the AWS (Amazon Forecast) world with SAP via a native connector. From the information generated in SAP, the forecast is calculated in AWS and its result is stored again in the ERP. With this connector, clients can have their own forecasting engine integrated into SAP ERP, so there’s no need to invest in licenses or expensive integration projects.

Data Lake for POS tickets

Another solution developed by 3Hold Technologies is Data Lake for POS tickets. Data Lake for POS tickets creates a redshift database with low latency and the ability to scale concurrently in an unlimited way to create a data lake that will contain the information of all the tickets with all the lines generated by each one of the POS. This information will be used, on the one hand, to analyze patterns of customer consumption or behavior of seasonal items, among other issues. On the other hand, this information will serve as a repository that will provide data through a web service so that different customer applications can consult it.


In their latest success story 3Hold Technologies helped its customer Fund Grube, a Spanish retailer selling beauty, fashion, and lifestyle products in 30 stores on Spain’s most popular tourist islands, prepare for a period of growth by migrating its SAP systems and e-commerce platform to Amazon Web Services (AWS).

According to Beotegui, Chief Information Officer of Fund Grube, the most significant benefit of moving to the cloud is the flexibility Fund Grube has achieved.

“We can change the size of our computing instances on the fly to suit our business needs,” she says. “Shoppers get a better experience because we don’t have fixed servers that get overloaded with traffic.”


3Hold Technologies is a technology consulting firm based in Barcelona and Las Palmas de Gran Canaria, Spain, specialized in offering services around SAP, Cloud Computing and Retail.

Using best-in-class solutions, we help our customers, primarily in the retail, wholesale and distribution sectors, adapt to the new challenges posed by the digital age, turning information technologies into a competitive advantage.

As certified partners of both AWS (Advanced Consulting Partner) and SAP (SAP Gold partner with SAP Recognized Expertise for Retail Industry) we have the proven knowledge and experience to help companies carry out their most complex projects with every guarantee.