Roca began its activity in 1917 manufacturing cast iron radiators for domestic heating at its factory in Gavà, near Barcelona.
After producing the first cast iron radiators, the firm expanded its portfolio with the production of boilers. In 1929, Roca definitively dedicated itself to the bathroom, starting the production of bathtubes.
After producing the first cast iron radiators, it complemented its catalogue with the production of boilers. In 1929, the company finally focused on the bathroom and began to manufacture bathtubs.
Always attentive to the changes in society related to the culture of water, the main natural resource with which Roca works, in 1936 the company took on the challenge of producing sanitary porcelain, and in 1954 Roca started to manufacture taps.
In the 1990s the Group developed a first phase of international expansion, mainly based on setting up commercial branches and the signing of agreements with leading companies in their markets. Besides Portugal and France, the commercial presence began to spread over the United Kingdom, Germany, Italy, Russia, Morocco, Argentina, Brazil and China.
The turning point in the internationalisation process took place in 1999 with the acquisition of the Swiss group Keramik Holding Laufen, the world’s fourth largest manufacturer of sanitary ware.
The acquisition of Laufen allowed the Group to consolidate its presence in strategic markets where the brand had less presence, such as Eastern Europe, Brazil and the United States.